Chuck Full of Marketing

A couple of weeks ago I posted a review about the new TV series starting this year, including the comedy-action Chuck. My main grievance with this new series was that while they were clearly trying to attract a geeky nerd audience, they failed to deliver a logically sounding plot riddled with inaccurate computer facts and this puts off the very audience they’re trying to attract.

Now more than ever I’m convinced NBC is trying to attract a geeky following for this show. Since last week the main character Chuck Bartowski has appeared on multiple social websites. So far these are the ones I’ve found:
del.icio.us
Last.fm
Flickr
Facebook
MySpace
YouTube
Amazon
Twitter
I especially love the del.icio.us bookmarks and the Twitter feeds; you really get a feel for the character, as if he’s a real person.

I’m still not convinced that Chuck will survive it’s first year, but I’m willing to at least give the first couple of episodes a try. Tip to the writers: hire some real nerds as advisors. I mean, Grey’s Anatomy and CSI do it for their specialities, why shouldn’t Chuck?

I do have to applaud NBC though for trying something a bit different. Yes, there have been online marketing stunts before for other tv series and movies, but one that actually makes use of the sites and social networks that people are using daily? I don’t think there has.