I kind of like the campaign for the new Ford Ka: it’s all about letting people find and explore the hidden gems out there, everything from cool funky fashion boutiques to the best music venues. The latest TV advert for the Ka doesn’t even feature the actual car until the last moment, but has hundreds of Ka silhouettes hidden in the decor:

Besides that their website Go Find It has all sots of cool “gems” featured for tons of cities. It’s great to find some cool and interesting new spots to visit.

I’ve got a cool competition for you all. One of my readers here will win the invite to an exclusive real life treasure hunt/private shopping session next Thursday (3rd of September) at the Bankside London JoY store, together with me and several other bloggers (and their readers). During the course of the evening you’ll get the chance to find silver Ka miniatures which will be hidden in the store, and redeem them against £60 worth of JoY vouchers.

All you have to do to have a chance to take part in this exclusive event is to find the Ford Ka hidden on this blog. To help you along I’ll tell you this: it’s within a post from 2009, and “butterflies”. Once you’ve found the Ka, leave a comment behind on that post answering this question: “Tell us about your hidden gem in London“.

The top three most amazing/funniest/brilliant responses will be chosen by the people at We Are Social (who set up this event) and I will then select a finalist. The competition ends on Tuesday, September 1st 17:00.

Tags: Contest