Cool Stuff: Welcome To Rekall on the Tube

I’m loving this ad for Total Recall; I like how it’s an ad for the in-movie company and doesn’t mention the movie actually at all.

I’ve been seeing these type of ads for the past two weeks (as far as I’m aware there’s also a variant one with a yacht and two girls in bikinis), but each time I tried to take photos with my iPod Touch, they turned out horrible. Two days ago though I was on my way back from the Gymnastics finals and luckily had my DSLR with me.

I love the asterisk bit on the bottom. It’s a bit tricky to read from the photo, but it says: Side effects may include sleeplessness, headaches, memory loss, paranoia, delusions, schizophrenia, and possible death.

Brilliant.

I wonder though how many commuters just won’t get it (and how many won’t even bother reading what it says).