A Video A Day: Michael Bay in Australian Commercial

Episode 27: “I used seven helicopters.” 

This is the first in a series of commercial from the Commonwealth Bank of Australia with the tagline Determined To Be Different. More commercials in the same vein are soon to be released and in the end they’ll be available on their website.

The commercial shows an American advertising team showing their new ad to the marketing department of CBA. The ad (in the commercial) is directed by Michael Bay, the director everyone hates to love and loves to hate from Transformers and Armageddon. It contains stereotypes of Australian culture: koalas, didgeridoo, boomerang and even Crocodile Dundee and Mad Max characters (you’ve got to love those koalas, though). I’m curious to see how this ad series is going to continue.